Idea Execution Audit

The 99% Idea Execution Audit is an interesting snap shot of what Creatives operate. They ran a survey of all their members and created an insightful infographic as a result. The point that stood out for me was that 63.1% of respondents said that their best creative insights happen when they are taking a break and letting their mind wander.

This anecdotal evidence supports much of the theorizing of creativity from the psychology and science groups which see the two areas of hard work and relaxation as hand in glove when it comes to generation new ideas.

This down time is the point at which our minds can sift through what we have been working on an connect ideas together which we may not have previously associated.

-matt